Metro: Oregon Zoo
Online survey, focus group, and stakeholder research to establish a baseline for brand perception, determine key audiences, and better understand and engage with communities of color including African Americans, Native American and American Indians, and Hispanic/Latinx residents.
Coalition of Oregon Land Trusts
In partnership with COLT and the Land Trust Alliance, and with YARG Foundation funding, conducted research including surveys and focus groups, completed a communications audit, and consulted on communications including messaging and outreach strategy, all as part of a statewide engagement initiative to equip land trusts with the information they needed to significantly ramp up communications capacity at the local and statewide levels. The research findings are helping Oregon land trusts identify new audiences and engage their communities in new ways with targeted, consistent, and authentic messaging, including land conservation’s value for environmental protection and outdoor recreation.
Oregon Beverage Recycling Cooperative (OBRC)
Online surveys of Oregon residents to track awareness of OBRC and its services, evaluate barriers to redemption among key audiences, and test existing messaging and new creative materials. The research informed the development and branding of BottleDrop and other services.
Boys and Girls Aid: Foster Plus Campaign
In-depth interview research with current, past and potential therapeutic foster parents, to inform the development of the Foster Plus campaign, to educate and motivate Oregonians about Therapeutic Foster Care, a type of intensive foster care for children with high behavioral needs.
AAA Oregon & Idaho
Multiple benchmark surveys of members and lapsed members in Oregon and Idaho. The research tracked service usage, awareness, priorities, and preferred information sources over time.
Cambia Health Solutions
Image study involving over 100 in-depth interviews with targeted stakeholders from four states (Oregon, Washington, Idaho, and Utah). The initial study established a baseline of stakeholders’ perceptions, awareness, and understandings about health insurance companies and the health insurance industry in general. Findings were used to develop communications, branding, and care options for Cambia’s 20+ companies. Further studies will build on these findings and track changes in perception.
National Association of Clean Water Agencies (NACWA)
In-depth interviews, survey research, and consulting to determine NACWA’s image among key stakeholder groups including members, water industry professionals, and public officials. The national study assisted with planning and communications and positioned NACWA to better influence important advocacy initiatives (e.g., changes to the Clean Water Act and infrastructure funding); identified improvements the association could bring to current members; and supported NACWA’s efforts to attract new members.
Oregon Health & Science University (OHSU)
Benchmark surveys to assess public perception of OHSU across Oregon and in specific communities. These tracking studies outlined trends in public opinion, including awareness, performance, priorities, and image. Results guided OHSU’s internal and external messaging.
Multi-part study of OHSU Foundation donors, including new, lapsed, regular, and large-dollar donors. A survey and in-depth interviews evaluated donors’ satisfaction with the Foundation, as well as their values and priorities for its work. Results contributed to the Foundation’s future outreach plans.
Planned Parenthood of the Great Northwest
Survey of Planned Parenthood of the Great Northwest (PPGNW) donors to assess satisfaction, priorities, and preferences. Findings helped the organization better understand how to engage donors in PPGNW activities.
Port of Portland
In-depth interviews with key stakeholders to assess attitudes and opinions about the Port. Topics included knowledge and awareness, perceived strengths and weaknesses, transportation and land-use issues, and perceptions of the Port’s environmental performance. Findings from these interviews informed the Port’s public messaging, information campaigns, and program development.
Ongoing benchmark surveys of Portland, Oregon, residents to measure public awareness, impressions, and the impact of Prosper Portland in the local economy. The surveys also assessed residents’ priorities and concerns to assist Prosper Portland’s planning and outreach.
St. Charles Health System
Over ten years of quantitative and qualitative opinion research for St. Charles Health System in central Oregon. Studies have gauged the public perception of St. Charles generally, assessed residents’ needs and priorities regarding healthcare, and measured awareness and understanding of various services and programs. St. Charles has used the findings to develop services, communications, and messaging in the community.