• Skip to primary navigation
  • Skip to main content
  • Skip to footer
DHM Research

DHM Research

We capture people’s stories and how they're shaping yours.

  • About
    • DHM values
    • History
    • Staff
  • Research
    • Sectors & Clients
    • Custom Research
  • Services
    • Quantitative Research
    • Qualitative Research
    • Consulting
  • In the News
  • Blog
  • Facebook
  • Instagram
  • Twitter

Electric Vehicles

April 19, 2020 By didi@davidovichdesign.com

Opportunity

Until spring 2017, Forth was known as Drive Oregon, a small but powerful nonprofit advocacy organization focused on electrifying transportation in Oregon. Drive Oregon wanted to expand their scope nationwide and shift their tone to reach consumers and inspire behavior change to bring electric vehicles into the mainstream.  Brink  Communications worked with Drive Oregon on a comprehensive rebrand that started with a name change (from Drive Oregon to Forth) and carried through to all touchpoints including an electric vehicle showcase—Go Forth Electric Showcase—the first of its kind in the country.

Approach

Using opinion research, DHM worked with Brink Communications and Forth to create easy-to-understand language and visuals about electric vehicles that encourage consumers and partners to learn more.

Results

Forth continues to expand their reach in the EV world and the Showcase has had over 1,500 visitors and hosted almost 200 test drives in its first five months.

Brink Communications Logo
Forth Logo
Share on Twitter Share on Facebook Share on LinkedIn Share on Email

Filed Under: Transportation

Previous Post: « Transit Plan Update
Next Post: Value Pricing/Variable Rate Assessment »

"DHM brought deep experience and an authoritative but collaborative style to our project. They provided accurate quantitative and insightful qualitative research findings that produced results."

Tim Raphael Senior Vice President, Strategies 360

Footer

Location

Portland Office
503-220-0575
555 SE Martin Luther
King Jr. Blvd
Suite 105
Portland, OR 97214

Seattle Office
206-795-7415
119 First Avenue
Suite 460
Seattle, WA 98104

 

Contact Us

We welcome you to reach out to our team. We’ll be in touch with you shortly.

Send us a note.

Follow Us

  • Facebook
  • Instagram
  • Twitter

Copyright © 2022 DHM Research, LLC | Privacy Policy