Case Study
In 2024, DHM and DH collaborated with the Washington State Department to help inform and empower Washington adults aged 55 and above to improve their mental and emotional health. The insights we uncovered drove creative across all platforms (print, radio, television, and social media) and were essential to ensuring that messaging would resonate with the intended audience.
DHM employed a two-sided approach to gain a deeper understanding of how Washingtonians aged 55+ perceive mental, emotional, and behavioral health. An initial online survey of 400 Washington adults was used to assess baseline sentiment, providing essential insights for the DH team to develop their campaign concept, “Find Your People.” DHM then conducted seven focus groups (in-person and virtual) to test the messaging, tone, visual elements, and overall campaign approach. In-person groups were conducted statewide to ensure accurate representation, while online groups allowed participation from key audiences, such as Veterans or individuals with physical disabilities.
The insights that we gathered were pivotal in informing the messaging, look, and feel of the final campaign, “Find Your People”, which will be live in Washington through 2025.
After a failed levy attempt for critical funding fell short, the City of Gresham turned to DHM to conduct in-depth research that uncovered voters’ concerns and priorities.
The Oregon Association of Water Utilities (OAWU) tapped DHM to assess the infrastructure, financial, and operational needs of small community water systems across the state and support informed legislative decision-making.