Case Study
With public concern around homelessness high and policy debates ongoing, Multnomah County leaders needed a clear understanding of how residents think and feel about the issue. Focusing on the outcomes that residents value and the services that resonate the most, our work guided communications and policy decisions that were inclusive of community perspectives, ideas, and opinions.
DHM created an 800-person, bilingual survey of Multnomah County registered voters, including an oversample of residents outside of Portland. To ensure appropriate demographic and geographic representation, quotas were established, and the collected data was weighted accordingly. This helped DHM uncover the priorities of residents regarding homelessness and housing services. For example, while residents’ feedback indicated that most were satisfied with their own neighborhoods, they were concerned about homelessness in Multnomah County as a whole.
The survey revealed which messaging would resonate most with Multnomah County residents, and DHM’s findings provided actionable guidance for their communication strategy and outreach.
Partnering with social impact firm DH, DHM helped shape a statewide mental health advertising campaign for Washington adults 55+ by using survey and focus group insights to ensure the final creative concept reflected the voices of those it aimed to help.