Cannabis

Quinn Thomas—Insights: Cannabis Next Door Study

In partnership with Quinn Thomas, DHM conducted two focus groups and a 900-person survey of cannabis consumers in Colorado, Washington, and Oregon to learn more about the new and fast-evolving cannabis market. The result is Cannabis Next Door: a profile of the consumers driving a new industry, our fourth insights report about key trends and issues affecting the Pacific Northwest and the nation.

Northwest Health Foundation: Community Health Priorities

Conducted qualitative and quantitative research to assist the Northwest Health Foundation, the Public Health section of the Oregon Department of Human Services, and the Oregon Health Policy Commission to identify substance abuse and addiction service needs and to inform development of a wellness and disease prevention program.

LTPR: Banking and Marijuana

Conducted a survey with residents in Oregon, where recreational marijuana was officially legalized on July 1, 2015. The first-of-its-kind study focused on the public’s perception and reputational effects of banks and credit unions providing financial services to the legal marijuana industry. The data about the opinions of potential members or customers is helping financial institutions make informed decisions about if and how they pursue providing needed financial services to this developing industry.

New Approach Oregon: Cannabis Policy and Campaign Research

Survey and focus group research with voters in Oregon to measure attitudes regarding cannabis policy to assess support for agricultural hemp and for legalizing, taxing, and regulating cannabis for personal use, and to identify the most effective messages to use in a campaign about cannabis.

New Approach Oregon: Cannabis Ballot Measure Research

Quantitative opinion research with Oregon voters to track support for a potential ballot measure that would legalize marijuana in Oregon. Findings indicated increasing support for legalization and Ballot Measure 91 passed in 2014 with 56% of the vote.

Oregon Health Authority: Marijuana Labeling Development Research

Conducted quantitative and qualitative research in the state of Oregon to develop, test, and refine potential warning marks that could identify products that contain marijuana.

Oregon Health Authority: “Stay True to You” Youth Marijuana Prevention Campaign

Conducted statewide focus group research with nearly 300 youth including teenagers (14–17), young adults (18–20), African Americans, Native Americans, Latinos, and Asian/Pacific Islanders. The research evaluated and informed the development of messaging around the health effects of marijuana, including analysis to inform the development of culturally specific and sensitive adaptations. The campaign’s goal is to prevent or delay the initiation of marijuana use among Oregon’s 12- to 20-year-old population. Following a highly successful assessment evaluation, the campaign was expanded statewide in July 2017.

Oregon Public Broadcasting

Regular surveys for OPB to assess the attitudes of voters in Oregon and Washington about candidates and issues that will be on the ballot. This research has included questions about legalizing recreational marijuana.

Show Me Cannabis: Missouri Cannabis Ballot Research

Survey and focus group research assessed Missourians’ attitudes regarding cannabis policy in the state and their willingness to consider a more progressive cannabis law. The main objectives of the research were to assess support for agricultural hemp and for legalizing, taxing, and regulating cannabis for personal use, and to identify the most effective messages to use in a campaign about cannabis.