Healthcare

OregonHealthCare.gov: Communications Research

Online survey of Oregonians to assess insurance purchasing behaviors, awareness of an ad campaign for OregonHealthCare.gov, and the efficacy of these advertisements. The research focused on communications features such as recall of campaign ads and recognition.

Oregon Health Insurance Marketplace: Messaging Research

Focus group research with Oregon residents to assess awareness of the Oregon Health Insurance Marketplace in contrast to Oregon Health Plan (OHP), to understand barriers to enrolling in health insurance on the Oregon Health Insurance Marketplace, and to evaluate messaging. The purpose of the research was to aid in the creation of messaging to effectively communicate the value of health insurance.

LTPR: Vancouver Clinic Healthcare Study

A survey of residents of Clark County, Washington, to understand their healthcare system preferences. Participants weighed the importance of services, convenience, and cost, and they indicated their awareness and knowledge of area hospitals and healthcare providers. Research findings were used to develop strategic marketing initiatives.

Moda Health: Membership Study

Focus groups to explore attitudes among current Moda customers in and around Portland, Oregon. Topics included health insurance premiums, features and benefits, carrier relationships, choosing plans and carriers, and attitudes towards Moda and the re-enrollment process.

Oregon Association of Hospitals and Health Systems: Communications Research

Survey of Oregon voters to track the public’s perception of hospitals, gauge satisfaction with quality of care, and identify trends. OAHHS used the research findings to develop policy, planning, and communications.

Oregon Department of Human Services: H1N1 Vaccination Study

Survey and focus groups to evaluate Oregonians’ actions and attitudes related to the H1N1 flu outbreak. Targeted research was conducted among Hispanic mothers and women in low-income households to specifically learn about their vaccination concerns. The research helped public health professionals evaluate the effectiveness of messages about vaccinations and flu prevention and guided development of more effective communications.

Oregon Health Authority: Coordinated Care Organization Model Research, Communications and Engagement Services

Multi-phase study for OHA, including a survey of over 200 providers and in-depth interviews with over fifty healthcare professionals. Oregon is an innovator in implementing a managed-care model within Medicaid, and this research supported OHA’s efforts to map out the new healthcare environment in the state. Results were used to develop communications tools and create strategies to engage providers in the spread of the coordinated care model.

Oregon Health Authority: Tobacco Industry Denormalization

Research support for OHA’s efforts to denormalize tobacco use. The project included a review of the literature and past experience with denormalization in other parts of the United States. In addition, focus groups were conducted targeted to Hispanic, African American, Asian, and Native American Oregonians in both urban and rural areas. The groups assessed Oregonians’ perceptions, beliefs, and behaviors regarding tobacco use in their community, and elicited feedback on value-based messaging and advertisements.

Oregon State University: Food Hero

Ongoing focus groups (including English- and Spanish-language) with Oregon members of the federal Supplemental Nutrition Assistance Program (SNAP.) The research has provided OSU with a greater understanding of SNAP recipients’ cooking behaviors and routines. It has also tested website design and program messaging, and assessed attitudes and opinions about potential tools to encourage healthy eating.

Oregon Health & Science University: Market Research Services

Twenty years of qualitative and quantitative research assessing healthcare needs and values among residents and patients throughout Oregon. OHSU has used research findings to inform new services, improve quality of care, develop advertising and communications, and increase community outreach.

Robert Wood Johnson Foundation: Public Health Grantmaking Study

Conducted focus groups in Chicago, Baltimore, Dallas, and San Jose to learn about Americans’ awareness and perceptions of issues related to physical activity, exercise in daily life, and community design. Separate focus groups were also conducted with African American and Hispanic groups to gain an understanding of their specific health needs and priorities. Conducted a national survey to determine public attitudes and behavior related to introducing more physical activity into Americans’ daily routines, as well as testing factors preventing people from getting more physical activity and the persuasiveness of different messages about the importance of more physical activity. The research was used to develop a national public education program.

St. Charles Health System: Healthcare Needs And Image Research

Over ten years of quantitative and qualitative opinion research for St. Charles Health System in central Oregon. Studies have assessed residents’ needs and priorities regarding healthcare in the region and measured awareness and understanding of various services and programs. Findings have assisted in developing services, communications, and messaging in the community.

Tobacco Free Coalition of Oregon: Anti-Tobacco Campaigns

Survey and focus group research to assess Oregonians’ support for anti-tobacco campaigns and their willingness to fund tobacco prevention and cessation initiatives. The research also tested messaging and communication strategies and was completed statewide and in local communities.

Washington Department of Labor and Industries (L&I): Stay at Work Program Research

Qualitative and quantitative research to gain a better understanding of the opportunities to influence key decision makers responsible for getting workers back on the job. Surveys and in-depth interviews were conducted with employers across high injury sectors, workers who experienced time less, L&I employees, and medical providers involved in approving a return to work. The research findings were used to develop creative and a paid media strategy that could raise the profile of the Stay at Work program amongst target groups and leverage L&I’s outreach channels to deepen connections with this program.

Washington Health Benefit Exchange (WAHBE): Washington Healthplanfinder and WAPlanfinder Communications Research

Focus group research with brokers and consumers to inform the development of an advertising and engagement strategy to continue to build on WAHBE’s existing brand, increase enrollment in the marketplace, and educate and motivate consumers to use WAHBE for their insurance enrollment needs.

Washington Health Care Authority: School Employees Benefits Board Program Research

Focus group research with employees of Washington state’s K–12 education system to gauge awareness and perceptions about the SEBB program. The research findings are being used to inform strategic communications, product development, branding, and advertising campaigns to support the implementation of the SEBB program.

Washington State Hospital Association: Communications Research

Survey of Washington residents to assess perceptions of hospitals and healthcare in the state. The survey established a baseline for tracking changes in opinion over time.