Metro: Recycling Behavior Research
Conducted an online survey of residents in the greater Portland area and focus groups with Spanish-speaking, Hispanic/Latinx residents to baseline perceptions and behaviors around recycling. Research findings were used to create messaging that resonates with diverse communities to help home recyclers keep trash out of their recycling bins and reduce what’s known in the industry as the “contamination rate."
Metro: Parks and Nature Communication Research
Focus groups with Portland area residents, including four groups with African American and Latinx residents to gauge perceptions about Metro parks and natural areas and assess ways of making such parks and natural areas more inviting to communities of color. An online survey of people reached by Metro parks and nature communications (Our Big Backyard (OBB), postcard to OBB subscribers, emails, and social media posts) was conducted to assess current subscribers’ perceptions of Metro communications, their preferences for form and content, and their relationship to parks and natural areas.
Metro: Oregon Zoo Branding
Online survey, focus group, and stakeholder research to establish a baseline for brand perception, determine key audiences, and better understand and engage with communities of color including African Americans, Native American and American Indians, and Hispanic/Latinx residents.
City of Portland Water Bureau: Low-income Discount Program
Conducted an assessment of customers enrolled in the Portland Water Bureau’s low-income discount program. The assessment created a profile of the program’s customers based on race, age, gender, education and homeownership status that was used to evaluate the impact of the discount program, identify underserved communities, and support outreach efforts.
Oregon Health Insurance Marketplace: Messaging Research
Focus group research with residents across Oregon, including groups with Spanish-speaking, Hispanic/Latinx residents,to assess awareness of the Oregon Health Insurance Marketplace in contrast to Oregon Health Plan; to understand barriers to enrolling in health insurance on the Oregon Health Insurance Marketplace; and to evaluate messaging. The purpose of the research was to aid in the creation of messaging to effectively communicate the value of health insurance.
Arcora Foundation: Latino Children’s Oral Health Study
English- and Spanish-language focus groups conducted around the Seattle area and in eastern Washington, in coordination with the Arcora Foundation and Latina Creative Agency. The research focused on knowledge, attitudes, and behaviors regarding oral health among low- to moderate-income Latina mothers and teenagers. Results indicated that oral health among these populations is impacted by social barriers, language, affordability, and fear relating to immigration status.
Black Investment Consortium for Economic Progress: SOUL District Planning
Three concurrent surveys targeted to Black business owners and entrepreneurs, community influencers, and community members in the Portland metro area. The study supported BICEP’s development process for the SOUL District, which will serve as an economic center for the Black community in Portland, Oregon. The surveys identified barriers to success in the Black business community and explored potential solutions to these barriers. They also explored stakeholders’ values and concerns about their community’s economic well-being and assessed their perception of the SOUL District proposal.
City Of Portland: Community Policing Research
Ongoing qualitative and quantitative research, as part of a U.S. Department of Justice consent decree regarding the Portland Police Bureau’s treatment of people with mental illness. The research assessed community perceptions of the Bureau through surveys and focus groups. Explicit efforts were made to accurately represent the views of minority communities through oversamples and qualitative outreach.
Entrepreneurs Organization: Untold Stories Of Women And Minority-Owned Businesses
Panel discussion featuring DHM Chairperson & Senior Council Su Embree in front of an audience of over 100 local business owners in Portland, Oregon. The panel examined the challenges and opportunities of being a minority- and women-owned business in Portland.
Energy Trust of Oregon: Inclusive Outreach Research
Qualitative research with small business owners and people who make key decisions in small businesses. Focus groups targeted Hispanic, Asian, and rural business people. The research assessed the efficacy of current ETO outreach materials, determined small business owners’ priorities regarding energy use decisions, and guide ETO in developing inclusive strategies and targeted outreach to business owners from specific communities.
Oregon Health Authority: Place Matters Campaign
Focus groups with hard-to-reach rural and minority communities in Oregon to explore topics of place and health. Key findings included participants expressing a sense of absence or loss of community cohesiveness and identifying the most significant ways that communities support the health of individuals: safety, access to physical activity, access to healthcare, access to affordable, healthy food, and community health, including economic stability, shared values, and role models for children. The research informed OHA’s Place Matters campaign development and strategies for action and communications.
Prosper Portland: TechTown Diversity Pledge
An annual study of people employed by companies that participate in the Portland Tech Diversity Pledge initiative. The research supports TechTown’s goal of creating and sharing data about the demographic representation of women, people of color, and other underrepresented groups within Portland tech companies. The annual report evaluates the local industry’s progress towards meeting its inclusion goals and provides participating companies with individualized scorecards to assess the success of their efforts.
Western States Center: White Nationalism Study
A national literature search and opinion research in Oregon to better understand the manifestation of white nationalism in the state. The findings informed the creation of Oregon specific messaging frameworks, information packages, and organizing tool kits.
Women’s Foundation of Oregon: Count Her In Design
Design of a research instrument used to collect data from over 1000 Oregon women and girls. WFO collected experiences from participants at 13 gatherings across the state (including the Umatilla Indian Reservation) in multiple languages. The results help informed WFO’s groundbreaking, comprehensive report on women and girls in Oregon: Count Her In.