Su has over 10 years of experience in all phases of opinion research, including questionnaire design, field administration, focus group research, and presenting research results. She specializes in complex sample design and online survey techniques for the firm.

Su has managed hundreds of projects, including surveys for the Oregon Department of Transportation, Metro (Oregon) Regional Government, Nike, and Oregon Health & Science University (OHSU). She also directs the research for the annual Oregon Business Magazine’s 100 Best Survey, including making presentations about best business practices as defined by the approximately 30,000 employees and over 1,000 Oregon employers who participate in the survey. She has also assisted Nike with employee training on consumer research.

Su specializes in community needs assessments and research about the values and beliefs of 18-34 year-olds. She has completed surveys for local governments around Oregon and focus group research with young people for the Oregon Community Foundation, Oregon Business Council, Portland Public Schools, and World Forestry Center. Her presentations include regularly meeting with high school and college students to share what opinion research involves and ways it can assist with planning and communications.

Su received her undergraduate degree in Marketing from the University of Tennessee. She previously worked for the University of Tennessee implementing a marketing program to first-year MBA students and for GTE Corporation developing a strategic marketing plan.