A large group study is a qualitative research method based on the focus group technique that strikes a balance between the collection of valid and statistically reliable information and getting to the underlying motivations behind expressed attitudes. Instead of the 8-12 participants typical of a focus group, the large group approach uses 20-50 participants, depending on budgetary and time constraints. More than one study is completed to further assure the generation of enough data to support quantitative findings. At the same time, the small group "feel" needed for discussions and qualitative findings is largely retained with appropriate changes in discussion leadership to deal with the larger numbers.